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Staging Product – Not for Retail Sale
- The next generation of our best-selling Fire tablet ever - now thinner, lighter, and with longer battery life and an improved display. More durable than the latest iPad
- Beautiful 7" IPS display with higher contrast and sharper text, a 1.3 GHz quad-core processor, and up to 8 hours of battery life. 8 or 16 GB of internal storage
- Now with Alexa, for quick access to the information and entertainment you want. Ask questions, play music, check your calendar, get the news, weather, and more - just press the home button and ask
Top Brand: Amazon
Fast and responsive
The fast quad-core processor consists of four high-performance 1.3 GHz cores for quick app launches, smooth games and videos, and great overall performance. Plus, Fire 7 now offers dual-band Wi-Fi with support for more Wi-Fi networks and better network performance.
No more worrying about storage space
Expand your tablet’s storage by up to 256 GB using a microSD card to keep your photos, movies, and compatible apps and games with you. Plus enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.
Capture life's moments
Fire 7 features a 2 MP rear-facing camera for taking photos or recording 720p HD video. The front-facing VGA camera is perfect for Skype calls with friends and family.
Crisp and vivid 7” IPS display
Fire 7 features a 1024 x 600 IPS display with 171 ppi for a bright display with vivid colors and whiter whites for a great viewing experience from all angles. Compared to the previous generation, Fire 7 features an improved display that provides higher contrast and sharper text.
Power when you need it
With up to 8 hours of mixed use battery life, Fire tablet gives you the flexibility to go wherever the day takes you.
Stands up to everyday life
Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests, Fire 7 is 2x more durable than iPad mini 4 (and costs a lot less too).


Adjust the backlight for nighttime reading with Blue Shade.
Read
Choose from millions of Kindle eBook and magazine titles that you won't be able to find anywhere else. Over 1 million titles are priced at $2.99 or less. Or read as much as you want with a Kindle Unlimited subscription for just $9.99 a month. Connect with the largest online community of book lovers on Goodreads.
Read comfortably at night with Blue Shade, an exclusive Fire OS feature that automatically adjusts and optimizes the backlight for a more comfortable nighttime reading experience.
Listen
With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favorite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library for free, and you can play or download it anytime.
Unlock more music with Amazon Music Unlimited, just $7.99 per month for Prime members ($9.99 per month for non-Prime members).
Audible offers more than 180,000 titles in audiobooks, including best sellers, romances, thrillers, and much more.
Watch
Enjoy all your favorite movies and TV shows on Amazon Video, Netflix, HBO NOW, Sling TV, and more. Discover hundreds of thousands of TV episodes and movies, plus fling Amazon Video content to your TV using Second Screen. Enhance your video experience with features you only get from Amazon, including On Deck for watching videos anywhere, ASAP for fast video streaming, and X-Ray to go behind the scenes of your favorite movies and TV shows while you watch.
Watch downloaded videos anywhere with a Prime membership, Netflix plan, or Showtime subscription—on a plane, on vacation, in the car, or wherever you don't have a wireless connection.
Play
Fire tablets feature instant access to over 600,000 of the most popular free and best-selling games, social media, premium TV and movie provider apps, and so much more.
Choose from top titles including Candy Crush Saga, Township, Mobile Strike, and more.
Alexa on Fire tablets
Alexa provides quick access to the entertainment you want, including music, games, audiobooks, and more. You can also ask Alexa questions, check your calendar, get news, find sports scores, and even control your smart home. Alexa hands-free is available when your tablet’s screen is on or the device is connected to power. Enabling Alexa hands-free may reduce battery life.
Everyday made easier
Alexa on Fire tablets helps make every day easier. Ask to set alarms and timers, check traffic, your calendar, to-do or shopping lists, and more. You can order millions of items with your voice, such as household and personal care products.
Calling and Messaging
Ask Alexa to call almost any local number, message your contacts, or video call friends and family who have a Fire tablet, Echo Spot, Echo Show, or have installed the iOS or Android Alexa App. You can also instantly connect with family and friends by asking Alexa to drop in on enabled Echo devices. For example, you can drop in to ask what time dinner will be ready, see the baby's nursery, or check in with a close relative. (Fire tablets currently do not support incoming Drop In requests or incoming Alexa Announcements.) Learn more
Voice control your smart home
Alexa works with compatible devices such as smart cameras, lights, switches, thermostats and cooking tools from Arlo, Philips Hue, TP-Link, Ecobee, Rachio, GE Appliances, and more. Switch on the lamp before getting out of bed, change the temperature on your thermostat while reading in your favorite chair, or dim the lights from the couch to watch a movie—just ask.
Stay informed
Now you can ask Alexa a question and get an immediate voice response. When you ask, Alexa can pull up your Flash Briefing, Wikipedia articles, news, sports scores, and more.
Be entertained
Whether you’re looking for your favorite playlist or need a quick joke, you can ask Alexa. Ask for a song, artist or genre, and stream directly over Wi-Fi. Alexa also provides voice control for Amazon Music, Spotify, Pandora, iHeartRadio, TuneIn, and more.
Introducing For You
Fire OS includes For You, a dynamic and personalized page on the tablet home screen that makes it easy for customers to get back to reading, watching, listening, or playing—and to quickly find what's next. For You learns what you love to do on your tablet and then presents personalized recommendations across books, videos, songs, apps, and more. Get your weather, Prime photos, and more right from the For You home screen.
Find the things you love easier
Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games, and apps, video, music, audiobooks, and Newsstand. Powered by Amazon’s recommendations engine, you can quickly browse new books, movies, TV shows, music, apps, and games.
Share content with Family Library
Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games, audiobooks, and books, and it now allows Prime members to share their Prime Video content. Access your family's content across devices—both Amazon devices and free Amazon apps for other platforms, including iOS and Android.
Enhance your viewing experience
With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits.
On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.
Integrated on-device tech support
Screen Sharing brings Mayday-powered customer service to Fire tablets. Simply call customer service and Amazon experts can connect to your Fire tablet to co-pilot through features by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best.
Access your entertainment across all devices
Whispersync remembers how much you've watched, read, or listened to so you can pick up right where you left off, no matter which device you are using. Plus, with every Fire tablet, you get free, unlimited cloud storage for all your Amazon content including unlimited storage on photos you've taken with your Fire tablet.
Try Prime free for a month
If you haven't tried Amazon Prime in the past, we'll give you a 30-day free trial. Experience what millions of members already enjoy—unlimited streaming of thousands of hit movies and TV episodes, ad-free access to over two million songs, over a thousand Kindle books, and Free Two-Day Shipping on millions of items. Learn more
Unlimited reading on any device
Prime Reading gives you unlimited access to over a thousand books, current magazines, comics, Kindle Singles, and more. With any device – including your phone, tablet, or Kindle – you can read however you want, whenever you want.


Stream thousands of movies and TV episodes with Prime Video
With Amazon Prime, members enjoy unlimited streaming of thousands of movies and TV episodes at no additional cost, including award-winning Amazon Original series like Jack Ryan and Sneaky Pete, and top HBO shows like True Blood, Girls, and Curb Your Enthusiasm.
No Wi-Fi, no problem—Prime Video downloads
Exclusive to Prime members, download thousands of Prime Video movies and TV episodes. Watch downloaded videos anywhere—on a plane, on vacation, in the car, or wherever you don't have a wireless connection. Prime Video offers offline viewing at no additional cost.

Over 2 million songs free with Prime Music
Prime Music is a benefit of your Amazon Prime Membership, featuring a growing selection of over two million songs, always ad-free and on-demand. Unlock more music with Amazon Music Unlimited, just $7.99 per month for Prime members. Learn more about Unlimited
Add HBO, SHOWTIME and more to Prime
With Prime Video Channels, Prime members can also subscribe to over 100 premium and specialty channels like HBO and SHOWTIME to add and stream—no cable or satellite subscription necessary. Prime members can subscribe to any or all of these channels with a free trial.
Designed with kids in mind
When kids use Amazon FreeTime, it's like they have their very own personalized tablet. The background color and fonts change to a kid-friendly design and they only see the titles that you give them access to.
Over 20,000 kid-friendly titles with FreeTime Unlimited
Amazon FreeTime Unlimited is the first-ever an all-in-one subscription that brings together books, games, educational apps, movies, and TV shows—all the types of content that kids and parents love. From just $2.99 per month, enjoy unlimited access to content including titles from Disney, Nickelodeon, Sesame Street, PBS, and more.
Perfect for parents
Amazon FreeTime is built from the ground up to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose which books, apps, games, and videos they want to give their kids access to. Amazon FreeTime is free on every Fire tablet.
Fire Kids Edition tablets also available
The Fire 7 Kids Edition and Fire HD 8 Kids Edition tablets include the Fire tablet, 1-year of Amazon FreeTime Unlimited, a Kid-Proof Case, plus a 2-year worry-free guarantee. Kids get access to 20,000 popular apps and games, videos, books and educational content from PBS Kids, Nickelodeon, Disney, and more with one year of FreeTime Unlimited. Best-in-class parental controls allow you to manage usage limits, content access, and educational goals.
Limit screen time, so they don’t just play
With Amazon FreeTime, parents can set daily limits for tablet use, or restrict certain categories—like games and video—while leaving unlimited time for reading.
Made with premium fabric, our slim, form-fitting case designed by Amazon conveniently allows your Fire tablet to rest in either landscape or portrait orientation so you can enjoy your content hands-free.
Easy to attach and remove, the cases are integrated with a magnetic closure to ensure your cover stays shut while on the go, and automatically puts your Fire tablet to sleep when it is closed and wakes it upon opening.
Explore beyond our cases, and accessorize your device with a wide selection of memory cards, screen protectors, extended warranty services, and more. Learn more
Technical Details
Fire 7
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Display |
7” touchscreen, 1024 x 600 resolution at 171 ppi, SD video playback, with IPS (in-plane switching) technology and advanced polarizing filter |
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Size |
7.6” x 4.5” x 0.4” (192 x 115 x 9.6 mm) |
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Weight |
10.4 ounces (295 grams) Actual size and weight may vary by configuration and manufacturing process. |
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CPU & RAM |
Quad-Core 1.3 GHz with 1 GB of RAM |
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Storage |
8 GB (4.5 GB available to user) or 16 GB (11.6 GB available to user) of internal storage. Add microSD card for up to 256 GB of additional storage for even more movies, TV shows, music, photos, personal videos, and apps. Some apps may require that they are installed on internal storage. |
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Battery Life |
Up to 8 hours of reading, surfing the web, watching video, and listening to music. Battery life will vary based on device settings, usage, and other factors such as web browsing and downloading content. Actual results may vary. Certain software features or apps may reduce battery life. |
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Charge Time |
Fully charges in under 6 hours using the micro-USB power adapter included in the box, or slightly longer with other micro-USB power adapters that you may already have |
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Wi-Fi Connectivity |
Single-antenna dual-band Wi-Fi. Supports public and private Wi-Fi networks or hotspots that use the 802.11a, 802.11b, 802.11g, or 802.11n standard with support for WEP, WPA, and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks. |
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4G Connectivity |
N/A |
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Ports |
USB 2.0 (micro-B connector) to connect to a PC/Macintosh computer, or to charge your device with the included power adapter; microSD slot for external storage |
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Audio |
3.5 mm stereo jack and integrated speaker |
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Content Formats Supported |
Kindle (AZW), KF8, TXT, PDF, unprotected MOBI, PRC natively, Audible Enhanced format (AAX), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, PCM/WAVE, OGG, WAV, M4V, MP4, AAC LC/LTP, HE-AACv1, HE-AACv2, MKV, AMR-NB, AMR-WB, HTML5, CSS3, 3GP, VP8 (WEBM) |
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Sensors |
Accelerometer |
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Camera Specs |
VGA front-facing camera. 2 MP rear-facing HD camera |
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Location Services |
Location-based services via Wi-Fi |
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Available Colors |
Black, Marine Blue, Punch Red, Canary Yellow |
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Additional Features |
External volume controls, built-in Bluetooth with support for A2DP compatible stereo headphones, speakers, microphone, and LE accessories support |
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Accessibility Features |
VoiceView and Screen Magnifier enable access to the vast majority of Fire tablet features. VoiceView features IVONA's award-winning natural language text-to-speech voice. Fire OS 5 also includes system wide closed caption settings, adjustable font sizes up to 50% larger, and a variety of book reading text adjustments such as adjustable colors and text spacing. Also includes adjustable font sizes/color, and built-in Oxford dictionary. |
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System Requirements |
Fire 7 is ready to use right out of the box—no setup, no software to install, no computer required to download content |
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Warranty and Service |
90-day Limited Warranty and service included. Optional 1-Year, 2-Year and 3-Year Extended Warranty available for U.S. customers sold separately. Use of Fire 7 tablet is subject to the terms found here. |
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Included in the Box |
Fire 7 tablet, USB 2.0 cable, 5W power adapter, and Quick Start Guide |
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Generation |
7th generation - 2017 release |
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
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Reviews with images
For the price and after the reviews I read I'm happy and pleasantly surprised!
Top reviews from the United States
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- Reviewed in the United States on June 13, 2017Much improved screen!
It turns out that the $49.95 Fire 7 version released two years ago didn't have an IPS screen.
Now it does.
Technically, both the old one and this new one are just 171 ppi (pixels per inch) but this one seems much "crisper" than the first generation "$49-er".
My eyes don't lie. IPS makes the screen a lot crisper!
There's also a stunning improvement in color quality with the new screen. Now it holds its own with the 62% color gamut original iPad Mini; before, it wasn't anywhere near.
Mind you it's not current Apple screen quality, or current high-end Samsung screen quality - but what is? It's only $49.95, and it's good enough. Heck, at $49.95, its MORE than "good enough", it's great. It blows away just about any entry level consumer laptop screen, that's for sure.
I pulled out my 2015 first-gen, $49.95 Fire 7 - the one this replaces - and placed it side by side with this new one. The colors (including a horrific green tint on white backgrounds) on the old one weren't video-worthy - ok for casual videos on Facebook and YouTube, maybe, but not good enough for Netflixing and Amazon Prime.
This new one, though? It's movie-worthy, especially with earphones (ok, ONLY with earphones). I'd prefer 720p over the Fire 7's 600p (600p is better than 480p DVD's, but not ask good as even entry-level - 720p - HDTV quality), but overall even at 600p it's eminently watchable.
By the way, for me streaming video content on Amazon Prime Instant Video has been noticeably sharper than streaming YouTube. I think Amazon Prime adapts to 600p (max for this tablet) while YouTube is is probably delivering only 480p (remember YouTube's defaults are 360p/480p/720p and up).
So the short-and-sweet advice is try this out on your favorite video sources when you get it, and make sure you are getting the video quality you want; also, use Netflix's Fast dot com web site to check your internet download speeds. If they aren't high, even Amazon Prime won't be able to deliver sharp video.
Tip: due to the limited 1gb of onboard RAM, try not to multi-task for zippy performance. After my Fire OS updates were completed (which slows down everything while they are downloading), there was no lag in ANY app, so long as I wasn't background running another app (like music).
Tip: there's only one really usable brightness setting, and that's all the way up. This is not a screen with "extra" brightness in reserve. The best tablet experience with this is setting the brightness level to "11."
Tip: if you don't have a spare lying around, order this with at least a 16gb Class 10/UH1 micro SD card (I like Samsung Evo Select currently under $15 for 32gb). Go into Settings (or follow the alert that pops up) and have apps and content default store to the micro SD card - Amazon now allows downloaded videos and books to go there, making the 8gb model very usable. At just $49.95 and with the ability to download both Netflix and Amazon Prime movies and TV, you shouldn't fly without this.
Tip: there's only $10 difference between the 16gb version of this new Fire 7, and the entry level of the brand new 2017 Fire HD 8 - which already comes with 16gb, PLUS 1.5 gb RAM vs. 1gb on the Fire 7, PLUS actual HD video quality (720p). So for a mere $10 more you get a whole lot more.
Of course if you can live with 8gb storage - I have my tricks! - nothing beats $49.95.
Tip: GREAT for kids since Amazon says it survives drops better than even an iPad Mini, AND Amazon has the best kid control settings in the business. $49.95 vs. a couple hundred dollars counts for a LOT too. BUT Apple continues to rule the roost in terms of maximum number of education and game apps for kids.
Tip: the speaker IS adequate especially if you cup your hands behind it to reflect the sound forward. BUT you are better served by a budget AmazonBasics Bluetooth speaker, or by earphones. The AmazonBasics won't sound THAT much better, but it WILL be easier to hear and easier to hold the tablet; with earphones, you'll think the tablet cost several hundred dollars! (That's thanks to the magic earphones work vs. tiny built in speakers on ANY tablet.)
Tip: screen resolution is about the same as the entry-level Amazon Kindle E-reader, so apart from the E-reader's unparalleled ability to deal with bright sunlight without washing out the screen, you are probably better off with this more versatile $49.95 Fire 7 table than the $59.95 (current sale price) E-reader.
Tip: "blue light control" saves your sleeping if you Kindle read a lot; just select the option from the swipe-down menu on the home screen.
KUDOS: really compact, useful, and safe charger (it's Amazon, not mystery-sourced). It only puts out 5 watts (some phone chargers on low-end phones actually put out less!) but it's plenty for the modest battery in this $49.95 tablet. It seems very well built, works with the other phones and tablets I have (both Apple and Android), and the cable (detachable) that comes with it feels really solid and sturdy. Nothing flimsy or fly by night here.
CAVEAT: You do know this won't run classic Google apps or Apple apps (like Music), right? (Yeah some users "hack" it do do so, but I'm talking about the rest of us.) This limitation is just Amazon going it's own way. Fire OS is a legal "clone" of Android 5.1.1, a solid Android release, with Amazon "skinning" (putting its own book cover on) the usual Android home screen etc.. Amazon has been very good about security and version updates with Fire OS, BUT I and many others long for the day, hopefully not too far in the future, when Amazon bites the bullet and releases regular Android on an Amazon tablet. And, btw, when that day comes, I hope it's still $49.95, but gets a bump to 720p. What a sales success that would be! (And by all accounts Amazon ALREADY has huge sales success with Fire tablets.)
KUDOS: Alexa! You have to hold the button though, it's not always listening like a standalone Alexa speaker.
This is 5 star if you don't care about Google and are a big Amazon fan, 3 star if you love Google apps and think Amazon turns the Fire line into "all Amazon shopping, all the time" sales tool, and for me about 4.5 star based on its price, build quality, and durability. A good $49.95 tablet is now great thanks to the IPS addition to the screen!
- Reviewed in the United States on August 10, 2017Originally, I was a Barnes & Noble (BN) Nook user from my first eReader to my first tablet. After which, I have/had Apple iPad, iPad Mini, Android, Nook and Amazon Fire tablets. In the beginning, when I made a decision between Amazon or BN, it because of the first gen eReaders; BN Nook had partnership with libraries across the nation and had more compatibility to other formats, whereas Amazon was very proprietary and limited. After losing my Nook eReader a couple of years, and my iPad Mini being inoperable, I had revisited the cost, quality and adaptability of all of the devices. Of course, after I had purchased my first Fire, BN offered a $50 tablet.
The breaking point for me was kid-friendliness, and point-of-view (as in what I’m/would be using it for and/or viewing on my tablet).
I have no problems working between operating systems (OS). I work I use a PC, my multi-use and educational needs are done with Chrome OS, my conduit for iPod & iPhones--plus video/photo editing are done on a Macbook, and I have an Android phone and use Ubuntu Linux for tinkering and development.
But when it comes to my family, I want a device that is easy to use, manage and is similarly used in the household. For entertainment purposes, the Amazon Fire excels in our house because we use Peel Remote for controlling the TV, soundbar, and other input devices. We use the Fire Stick remote on the tablet. My two children can use their own Fire tablet, which I’ve set specific apps/web accesses and time limits.
Don’t try to compare between performances and tech specs of other devices with the Amazon Fire. All things from Amazon--works fantastically--just like any OS, so with that said: entertainment and family-friendly is the Amazon Fire. If I didn’t have children, I might be using the BN Nook tablet. But, most likely not, since I’m a Prime member and having similar accesses to the same app or services for a tablet, which is sold occasionally cheaper than BN. But, here are the differences with BN and Amazon $50 tablets...
DIFFERENCES / (DIS)ADVANTAGES / POINTS with Amazon Fire vs BN Nook Tablet
Generally, the Main…
Differences of Amazon Fire:
•No access to Google Play on their Tablet --Almost a deal breaker for me.
Advantages of Amazon Fire:
•Getting library books is seamless and can be done on one device, versus the Nook --I like it easy for my family and for saving me time.
•Amazon lives up to being that entertainment and kids-friendly device. Parental controls are native and easy to use. BN is more for that general public users, but with Google Play, you could download or purchase a decent parental controls, but not as robust as the Fire.
•Amazon Fire 7 (7th Gen) is just getting better and yet stay the same very inexpensive price, which is a huge plus.
•BN rarely discounts their devices. Amazon discounts there devices quite frequently on Prime Days, Black Fridays/Cyber Mondays, you’ll get chance to get it for $30 on the average. In fact, I have not paid full price for my Fire 7 (all four (4) of them).
•Both tablets are not designed to be used from morning-evening readers, but those who read some-play some-maybe even work some.
•The 7-inch tablet has a mono volume, which means until you are in a quiet room, headphones or an external speaker is necessary.
•I literally get a day experience without needing to recharge. I don’t use it to surf the web, but I use for Amazon Prime Videos, Netflix, HBO Now, Hulu, a few games, Amazon Prime Radio, Amazon Kindle books/magazines, remote for the TV and devices, Alexa and operating my smart home devices (“Alexa, turn on the living room lights, please.”)
Ads (advisements) are not intrusive. They are not embarrassing (as in if you had bought condoms, you won’t see a condom ad). Ads are only at the lock screen, which you swipe up to unlock to get your apps, and it disappears until the next time you unlock your screen again. While I see a glimpse of the ads, I’ve never paid attention to remember, except one time most recently: I saw an ad for a Toyota, because I’m in the market for a new car, less than a second, I had already swiped up to unlock the screen and ascertained that the car wasn’t for me (it was for a two-door sport car, and I need something more economical).
IN SUMMARY:
The Amazon Fire tablets are modified Android devices without access to Google Play. Many popular apps are found in the Amazon App Store. Great simple and cost effective, yet powerful for entertainment and downtime. Great with the kids. I feel safe, just to hand them the Fire without reproach.
ADDENDUM:
- I have found a way to install Google Play without jailbreaking the Fire tablet. It requires to set the device under developers mode, and install a few Google services. Easy. So now, I can get apps that still isn't available in the Amazon App Store, and other Google products that I use. So in summary, a Fire is no longer a deal breaker for me with the BN Nook. So again, the Fire rids the Nook (I'm happy).