The Virgin America Visa® Signature Card is currently running a limited-time bonus of 20,000 Elevate points after your first purchase of any amount (ends August 31st). I haven’t flown Virgin America before, but they are an airline similar to JetBlue and Southwest in that they are trying to offer very low fares within their specific network of airports. Their frequent flier program uses something called “Elevate Points” where you can book any flight using points blackout dates using variable pricing. So the question is, what can 20,000 Virgin America points get me? More than I thought, actually.

Let’s take the short flight from San Francisco to Las Vegas. A quick search shows me that I could buy a SFO-LAS roundtrip in October for $137.60. If I choose to price out the exact same trip with Elevate points, I see that it costs 5,396 points and a $5 security fee:

In this case, 20,000 points would nearly equate to 4 such short roundtrips. At such a conversion rate, 20,000 bonus points would be worth $491 in Virgin America airfare (2.5 cents per point). What about a long-haul flight? How about a nonstop flight from Los Angeles to New York City:

Here, the LAX-JFK flight came out to either $297.60 or 12,838 points + $5 security fee. This time, 20,000 points would work out to $455 in Virgin America airfare (2.3 cents per point). A similar query for LA to Washington DC yielded similar results. Given that this card does have an annual fee of $49, the net value of the bonus is up in the $400 range, making this a pretty good bonus if you take such flights. In addition, every year (including the first year) you get a discount code good for $150 off a companion ticket.

The rewards system for purchases is 3 points per $1 on Virgin America purchases and 1 point per $1 spent everywhere else. If it were me, I’d manage my spending on this card carefully to earn just enough points to use up all those bonus points. Finally, this card is issued by Barclaycard, which means it should be easier to get approved as compared to Citi or Chase if you’re like me and already have a bunch of cards from the major issuers.

• Virgin America Visa® Signature Card application link

Speaking of credit card rewards optimization, I was thinking about how the algorithm might work for me. I’m curious if others have a similar system. Man, I have a lot of cards…

Tier 1 – Special Rotating or Temporary Promotions (5%+ back)

First up, you’d want to check for cards that offer an exceptional bonus cash back. Chase Freedom and Citi Dividend both offer 5% cash back on rotating categories on up to $1,500 in spending each quarter. That’s a possible $75 extra each quarter for each card. Other cards may offer a temporary bonus as well.

• Chase Freedom® – $150 Bonus – 5% purchases can come from gas stations and local commuter transportation 01.01.2016 – 03.31.2016
• Citi® Dividend Platinum Select® Visa® Card – Earn 5% cash back every quarter in must-have categories.  Right now, on eligible purchases within the Hilton Portfolio, car rental agencies, movie theaters and theme parks from 7/1/14 – 9/30/14. Enrollment each quarter is quick and easy.

Since I don’t buy that much gas, I would only charge restaurants on the Chase Freedom (but not gas) and airline purchases on the Citi Dividend.

Tier – Permanent Category Bonuses (3%+ back)

Some credit cards offer a year-round bonus on things like restaurants, travel, gas, groceries, and more.

Tier 3 – Everything Else (2%+ back)

Here’s your backup catch-all card. Don’t settle for 1% back here, you can do better. 🙂

• Fidelity Investment Rewards American Express® Card – 2% cash back on everything, which transfers to any Fidelity account (non-401k).
• Starwood Preferred Guest® Credit Card from American Express – Up to 5 Starpoints for every eligible dollar spent at SPG Hotels & Resorts, 1 Starpoint for every eligible dollar spent everywhere else.

If you like airline miles or hotel points, here’s where your personal spending habits may also factor in. I value Starwood points at 2 cents or more per point due to their ability to convert to miles and primarily their value in hotel stays (including Sheraton, Westin, W Hotels) so I actually switch between a 2% cash back card and the Starwood depending on my point balance as I like to keep enough to pay for upcoming hotel stays. My Fidelity cash ends up in a 529 so that’s not as much fun. 😉

American Express cards also offer extended warranty protection that I like for larger purchases as their customer service is always the easiest to deal with when you actually need to file a claim. However, American Express cards aren’t accepted in certain cases (like my auto insurance), so you should have a Visa/Mastercard as a final backup.

All in all, it’s not as crazy as it seems. If the Chase/Citi 5% categories aren’t daily-use categories but things like airfare then I don’t keep them in the wallet (0-3 cards). Out of Tier 2, I only keep the Blue Cash AmEx with me (1 card). Out of Tier 3, I actually have a similar-but-grandfathered Fidelity 2% Mastercard and the Starwood AmEx (2 cards). So the total is really about an average of around 4. I’m thinking of switching to an All-Ett “world’s thinnest wallet” which should cut the thickness in half.

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After getting the Chase Sapphire Preferred card $500 in airfare bonus, I developed a taste for Ultimate Rewards (UR) points. You can cash out UR points at a flat 10,000 points = $100. You can also use them towards travel at an Expedia-like portal for 10,000 points = $125 toward airfare, hotel, and car rentals. The prices are not marked up and you can combine cash and points however you like, so I use 1.25 cents per point as a baseline value. Example of combining cash and points:

Finally, you can transfer them to United Airlines, Southwest, British Airways, Korean, Hyatt, and Marriott rewards at a 1:1 ratio. If you use United and British Airways for international and/or business-class flights, you can get closer to 2 cents per point in value.

Therefore, in my last round of application I decided to apply for the Ink Bold® Business Charge Card which was a small business card offering 50,000 bonus points – after spending $5,000 in the first 3 months your account is open. I wouldn’t mind only earning 1 UR point per dollar on most of my business spend, although they do offer 5X points per dollar in select business categories. (More details on the Chase Ink Bold Business Charge Card here.)

Spending $5,000 on a card over three months is not something I usually do and I didn’t have any large business expenses coming up, however, I do have to pay quarterly estimated taxes to Uncle Sam. As a result, I found PayUSATax.com (accepts Visa, Mastercard, and Discover) which had the lowest fee for making tax payments with a credit card at 1.89%. You can verify them as an authorized payment provider here at IRS.gov.

The IRS deadline for quarterly payment was coming up, so I decided to make a $5,000 payment for one quarter now and another $5,000 payment on the next billing statement for the next quarter. This meant I could charge $10,000 ($5,000 x 2) which would earn me 10,000 Ultimate Rewards points ($125 value) and I would be charged a $189 fee ($94.50 x 2). However, this would satisfy the spending requirement and would get me another 25,000 UR points ($312.50 value). Still a nice net win even after taking the fee into account.

As you can see from my statement scans below, the first $5,000 tax payment and $94.50 fee went through separately with no cash advance charges or other issues.

I also received my first 25,000 points on my very first statement:

Another useful perk of Ultimate Rewards points is that you can transfer them over to any other person’s account with no fee. This is handy to transfer between family or household members for pooling points and miles. My small business Ink Bold Business Charge Card UR points are in a different account than my personal Sapphire Preferred points, so I just transferred them over and it showed up instantly.

“Disclaimer: This content is not provided or commissioned by the issuer. Opinions expressed here are author’s alone, not those of the issuer, and have not been reviewed, approved or otherwise endorsed by the issuer. This site may be compensated through the issuer’s Affiliate Program.  “The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.”

Here’s a promo that would work great together with the the ChargeSmart fee waiver for utilities purchases. The Discover® Miles Card has upped their sign-up bonus so that you can get 1,000 Bonus miles every month you make a purchase for the first year – up to $120 in travel rewards. To confirm, look for the following in the Terms & Conditions on the application:

TERMS OF 20,000 BONUS MILES OFFER: Earn 10,000 Bonus Miles for every $2,000 you spend, up to 20,000 Bonus Miles. Purchases must be made within 6 months from the date your account is opened. We are not responsible for merchant delays in processing transactions. This promotional offer is in addition to the Standard Miles earned on purchases. Promotional Miles will be applied within 8 weeks of reaching $2,000 and $4,000 spend amounts. (This promotion is now over)

The $2000 spending requirement over six months works out to $333 per month. What you’d be looking for is $350 per month in utilities (electric, gas, sewer, water) that previously didn’t accept credit cards for payment (at least without a big fee), which now you can pay Discover via ChargeSmart.com with no fees. If you don’t reach that, I would even prepay some utilities and let it apply to future bills. There is also double miles (2 miles/$ spent) on the first $3,000 spent combined on restaurant and travel purchases. If you can charge $4,000 in 6 months, you’d get the max 20,000 bonus miles.

In addition, you’ll still get the standard 1 mile per $1 spent on the utilities charges. 10,000 miles can be redeemed for $100 towards any travel from any vendor. You just have to put a travel purchase (airfare, hotel, car rental) on the card and then go online and redeem your “miles” for a travel credit. So buy any $150 airfare from any website on the Miles card and redeem 10,000 miles for a $100 statement credit.

No annual fee. Rewards do not expire as long as your account is in good standing and the card is not inactive for 18 consecutive months.

The Citi ThankYou® Preferred Card from our partner Citi is a rewards credit card where the primary feature is currently an Intro 0% APR offer for 15 months. Here are the highlights:

• Enjoy 0% Intro APR on purchases for 15 months from date of account opening and 0% Intro APR on balance transfers for 15 months from date of first transfer; after that, the variable APR will be 15.49% – 25.49% based upon your creditworthiness*
• There is a balance transfer fee of either $5 or 3% of the amount of each transfer, whichever is greater*
• Earn 2X Points on Dining Out & Entertainment
• Earn 1X Points on All Other Purchases
• Points are redeemable for gift cards to popular retailers, restaurants, and department and home stores. 2,500 ThankYou® Points can be redeemed for a $25 gift card at thankyou.com
• No expiration and no limit to the amount of points you can earn with this card
• No annual fee*

I’ll be pretty frank here. The rewards program on this card is not great. There is not currently a sign-up bonus. You get double points on dining and entertainment, but nothing else. ThankYou points can be useful, but are not even easy to get a cash value of 1 cent per point. The good news is that there is no annual fee, so you can keep your ThankYou points account active without having to pay an annual fee.

Bottom line. Perhaps the card features will change in the future, but at the current time I would definitely recommend the Citi Double Cash Card over this card. The Citi Double Cash earns 2% cash back on all your purchases and the introductory 0% APR on balance transfers is for 18 months. Alternatively, check out the Citi ThankYou Premier Card which has an annual fee but a lot more perks in return.